SEO is the acronym for Search Engine Optimization, which is an Internet marketing strategy that can affect the visibility of your website. In general, the higher ranking or placement of your site on a search engine results page, and the more frequently your site appears in the search results, the more people will click-on or visit your website. SEO can produce these results.
When applying SEO to your website we will consider how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by your target market. One example of optimizing your website may involve editing its content to increase its relevance to specific keywords. There are a variety of methods, that when utilized, can increase the prominence of your website within search results.
Internet traffic tends to increase to your site when the written content includes frequently searched keywords or phrases, making them more relevant to a wider variety of search queries. Updating written content, to keep search engines coming back frequently can also improve your page ranking. Within the written content, the amount or density of keywords and phrases can also drive traffic to your site. Cross linking pages within your website to provide more internal links to the most important pages of your site, can improve your site’s visibility. The more external links to your website also affect your ranking on search results.
We at Horizon Marketing will implement an array of strategies to improve the visibility and traffic to your site. In our monthly report you will see in detail the off-site work we have done to build links, domain and page authority. Along with this graphic report we also supply a spreadsheet with the details.
The statistics make this plain:
- 95% of customers research using search engines before they buy
- 91% of customers contact a business immediately after searching
- 83% of search engine traffic goes to the top 3 organic results
- 75% of Internet users never scroll past the first page of search results
SEO leads cost have a 14.6% close rate when compared with outbound leads like direct mail or print advertising with a 1.7% close rate. SEO leads also are less expensive than other means of advertising, about 61% less! You cannot afford to continue advertising without SEO work. Horizon Marketing is a full-service Internet marketing company, providing SEO services that will drive traffic to your website.